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About

The Bloom Story

I’m Kathryn (Katie), the maker behind Bloom. The concept of Bloom took root several years ago, in 2017, inspired by a family member’s lavender farm in Washington State. My love for lavender and creating self-care moments began when I was just a little girl, and I’ve carried that passion with me ever since.

Katie Gustafson (Bloom Owner)

Mission

Bloom started with a simple idea: to bring high-quality, lavender-infused, natural self-care products to our community in South Mississippi. However, Bloom is also a reflection of my deep love for literature, storytelling, and vintage-quality, small-batch craftsmanship.

Your Story

Each product I create, from the Sherlock Holmes-inspired beard oil to perfumes influenced by local legends, family members, or fairy tales, is infused with a story. I put thought and care into telling those stories through every handcrafted detail. These details are not just a reflection of my passions; they are an integral part of what makes Bloom special. Ultimately, it all comes together in this-- My goal is for Bloom products to support and nourish YOU, both inside and out, as you write your own life story.

Three Bloom Whipped Tallow Balm jars in different varieties, displayed on a wooden surface with warm lighting.
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