When I was a teenager, and even now, I have always been drawn to love stories with a heavy dose of mystery and just a touch of darkness: Wuthering Heights, Jane Eyre, The Phantom of the Opera, and of course fairy tales (which are often darker than many people realize) all sparked my imagination and left a deep impression on me.

Valentine's Day is near, which means it is Romeo & Juliet season. And while I especially love this fragrance around Valentine’s Day, the truth is that my Shakespearean-inspired clean perfume, Juliet , is one that I (and many of my customers) wear year round. This is a sparkling, joyful, and deeply beautiful scent with a rose and orange opening, followed by an undercurrent of warm, grounded notes like sandalwood, amber, and patchouli. Launched last year for Valentine's Day, th

Since I started making whipped tallow balms, people have asked me if they can use Bee Balm, Beauty Balm, or Blue Balm on their babies. While these formulations are crafted for sensitive skin with kid-friendly oils, I have never felt comfortable recommending products with essential oils for young babies, especially those under 1 year. Why? As much as I love essential oils in my home, I also believe they are medicinal, powerful and should be treated with respect and caution. Th

Discover why tallow is the best solution for dry skin. Rich in nutrients and deeply hydrating, tallow balm nourishes and restores dry skin.

Bloom Beard Oils | Pipes and Pages / The Green Light Let’s face it, gentlemen—having a beard is a commitment. Whether you’re sporting a short, neatly trimmed style or a long, glorious mane, taking care of your beard is essential if you want it to look its best. That’s where beard oil comes in! Why Beard Oil? Beard oil isn’t just another trendy grooming product—it’s an essential tool for any bearded man. Here’s why you should use it: Moisturizes and Conditions : The skin under

Hi everyone, Dane Gustafson here, the other half of Bloom! While Katie is the creative visionary, maker, and driving force behind Bloom, I’ve had the privilege of working behind the scenes on the graphic design, web design, and packaging. This is my first post on here, and I’m excited to share a bit about the process behind our reimagined logo and branding as we head into 2025. Let’s dive in! Honoring the Roots of Bloom When Katie first started Bloom, she drew our original lo

Saying yes to my first huge order and lessons I'll take into 2025!

Discover the Perfect Whipped Tallow Balm for Your Skin: A Guide to Bloom’s Handcrafted Balms If you follow Bloom on social media or are browsing around the site, you may have noticed that we have hand-whipped tallow balms! Despite the fact that whipped tallow balms are having a moment,  tallow has been used as a nourishing and versatile skincare remedy since ancient times ( read more about that, here ). One question I get asked a lot about my whipped tallow balms is: "What is

There's no doubt that tallow-based skincare is trending, but that doesn't mean it is a modern fad. In fact, did you know that tallow is one of the most time-tested natural ingredients in skincare history ? It was even used in ancient times by early cultures such as the Babylonians and Egyptians. The Greeks and Romans also used it in healing balms and salves and for smooth, glowing skin. In later eras, many other cultures would adapt versatile, nourishing properties of tallow