Bloom Blog: Natural Skincare & Literary-Inspired Perfumes

The Story Behind Bloom's First Tallow Product for Men! Hi everyone, Dane here, the other half of Bloom. Katie's the one making everything by hand and driving the ideas, but I run the website as well as handling the branding and labels.

Elegy is Bloom’s gothic romance perfume, created to capture the atmosphere of dark, windswept stories and quiet literary longing. In creating Elegy, my goal was to capture that same sense of atmosphere and reflection of some of my favorite gothic romances, but in fragrance form: the ghostly moors crying out for Heathcliff, the ominous seascape of Manderley, the way that Mr. Rochester calls to Jane across time and space.

Cold outdoor air and indoor heating can leave skin feeling dry and tight. Learn how a rich tallow balm helps seal in moisture during winter.

When I was a teenager, and even now, I have always been drawn to love stories with a heavy dose of mystery and just a touch of darkness: Wuthering Heights, Jane Eyre, The Phantom of the Opera, and of course fairy tales (which are often darker than many people realize) all sparked my imagination and left a deep impression on me.

Valentine's Day is near, which means it is Romeo & Juliet season. And while I especially love this fragrance around Valentine’s Day, the truth is that my Shakespearean-inspired clean perfume, Juliet, is one that I (and many of my customers) wear year round. This is a sparkling, joyful, and deeply beautiful scent with a rose and orange opening, followed by an undercurrent of warm, grounded notes like sandalwood, amber, and patchouli. Launched last year for Valentine's Day, thi

Meet Baby Balm, Bloom's simple fragrance-free whipped tallow balm made without essential oils or added scent.

Discover why tallow is the best solution for dry skin. Rich in nutrients and deeply hydrating, tallow balm nourishes and restores dry skin.

Bloom Beard Oils | Pipes and Pages / The Green Light Let’s face it, gentlemen—having a beard is a commitment. Whether you’re sporting a short, neatly trimmed style or a long, glorious mane, taking care of your beard is essential if you want it to look its best. That’s where beard oil comes in! If you're new to grooming, the right beard oil for men can make the difference between a scratchy, unruly beard and one that looks and feels intentional. Why Beard Oil? Beard oil isn’t

Hi everyone, Dane Gustafson here, the other half of Bloom! While Katie is the creative visionary, maker, and driving force behind Bloom, I’ve had the privilege of working behind the scenes on the graphic design, web design, and packaging. This is my first post on here, and I’m excited to share a bit about the process behind our reimagined logo and branding as we head into 2025. Let’s dive in! Honoring the Roots of Bloom When Katie first started Bloom, she drew our original lo

Saying yes to my first huge order and lessons I'll take into 2025!

Discover the Perfect Whipped Tallow Balm for Your Skin: A Guide to Bloom’s Handcrafted Balms If you follow Bloom on social media or are browsing around the site, you may have noticed that we have hand-whipped tallow balms! Despite the fact that whipped tallow balms are having a moment, tallow has been used as a nourishing and versatile skincare remedy since ancient times (read more about that, here). One question I get asked a lot about my whipped tallow balms is: "What is th

There's no doubt that tallow-based skincare is trending, but that doesn't mean it is a modern fad. In fact, did you know that tallow is one of the most time-tested natural ingredients in skincare history? It was used by early cultures including the Babylonians and Egyptians. Greeks and Romans also incorporated animal fats into traditional balms, salves, and beauty routines. Later cultures adapted tallow's versatile texture in their own skincare practices. The history of tallo