Hi everyone, Dane Gustafson here, the other half of Bloom! While Katie is the creative visionary, maker, and driving force behind Bloom, I’ve had the privilege of working behind the scenes on the graphic design, web design, and packaging. This is my first post on here, and I’m excited to share a bit about the process behind our reimagined logo and branding as we head into 2025. Let’s dive in! Honoring the Roots of Bloom When Katie first started Bloom, she drew our original lo